The Augmented Marketer
Would this help me if I were the customer?
I rarely know how a page I am reading was made. I do know whether it helped me decide.
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Yogesh Kothari, Growth Alchemist
I harness marketing, data science, and technology to unlock measurable business growth.
Precision Marketing Strategist | AI, Data & Martech Expert | Cross-Functional Catalyst
Selected Work
Showcasing strategic solutions and innovative approaches to complex business challenges.
- QSR Brand
Personalised, Data-Driven Strategies to Boost Customer Lifetime Value
The client aimed to increase Customer Lifetime Value (CLTV) by addressing key customer retention challenges.
Impact:
~20% increase in Customer Lifetime Value
Full Case Study - FMCG D2C Vertical
AI-Powered Hyper-Personalisation with a Composable CDP to Drive Exponential Growth
Experienced low engagement rates across paid and owned channels (SMS, Email, WhatsApp, Push), resulting in linear rather than the desired exponential revenue growth.
Impact:
~150% Increase in Total Revenue
Full Case Study - Digital Bank
Data-Driven Precision Marketing with a Composable CDP
The client faced the challenges of driving high-quality customer acquisitions at scale with cost efficiency. Additionally, they needed to effectively engage customers across their lifecycle to improve retention and increase cross-sell opportunities, all while adapting to the evolving landscape of privacy and technology.
Impact:
~15% Increase in Lead Quality via Smarter Audiences
Full Case Study - Broking & Trading
AI-Driven Customer Journey Optimisation Driving Profitable Growth
Faced high customer acquisition costs (CAC) and low conversion rates within the lead-to-trading funnel (Lead -> eKYC -> Funding -> Trading) due to increased competition.
Impact:
50% Improvement in Lead-to-Account Opening closure rates
Full Case Study - Quick Commerce
Unlocking Brand Campaign Effectiveness with Google Ads Data Hub and First Party Data
The client needed to gain a comprehensive understanding of their brand campaign's actual impact, particularly during the IPL season, and to identify actionable optimisation strategies for improving session and conversion rates through first-party data integration.
Impact:
~100% growth in conversion rate at effective frequency.
Full Case Study
Insights & Perspectives
Exploring the intersection of strategy, technology, and creative thinking in the evolving Martech landscape.
- The Augmented Marketer
Prompt, context, harness and agentic workflows: four layers of useful AI work
The prompt is the smallest part of AI work. The three layers under and around it decide whether the result is any good.
4 min read
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Humans + AI: connecting three dots in marketing
How we put AI to work, where a brand starts and what the customer receives belong in the same conversation about marketing.
5 min read
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Not All Models Are Built for Your Task
Using the most powerful model for every task is like hiring a consultant for every decision — a practical framework for matching models to tasks.
6 min read
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Maintaining Context in Long AI Builds
Your AI does not forget. You are just not giving it the right memory. A four-layer system for maintaining context across every session.
9 min read
Read Full Post - The Marketer's Craft
The Convergence: Why AI Merged Marketing, Data, Tech & Strategy Into One Job
Operations, analytics, data, and strategy used to be different departments. AI just made them one job.
3 min read
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Books & Publications
Engineering textbooks from my early work in technology education.
Author 2012
System Security
Yogesh Kothari
An engineering textbook on system security for B.E. Computer Engineering students at Mumbai University.
Nandu Printers & Publishers Pvt. Ltd
Paperback 328 pages English
Co-author 2009
Basics of Analog & Digital Communication Systems
Priyanka Bhor, Vicky Jain & Yogesh Kothari
An engineering textbook introducing analog and digital communication systems for Mumbai University students.
Nandu Printers & Publishers Pvt. Ltd
Paperback 290 pages English
Speaking & Presentations
Sharing practical perspectives on AI, marketing technology and building effective teams.
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Case study presenter
19th Marketing Conclave
Hosted by IAMAI
Precision marketing powered by data and technology
I co-presented our Kotak811 precision marketing case study with Srikrishna Moorthy, Executive Vice President at Kotak811.
View on LinkedIn
1 / 4
Fireside chat panellist
Google Partners Summit
Hosted by Google
Tech, AI and growth opportunities for digital agencies
I joined a fireside conversation on the talent, team structure and continuous learning needed to build an agency around data and AI.
On stage withTushar Vyas (GroupM) and Mansi Khanna (Google)
View on LinkedInAbout Me
Professional background, areas of expertise and key milestones
Professional Summary
Driven marketing technology leader with over 15 years of experience, skilled in blending marketing, data science, technology & AI to spearhead digital transformation and cultivate innovative growth strategies.
As Global Business Head, I founded, scaled, and led PivotConsult (now Havas CSA, a member of the Havas Network), establishing it as the AI, Data, and Martech division and building a team of 50 specialists. My leadership involved architecting enterprise-level Martech solutions and AI strategies for major brands, driving business growth and innovation.
Beyond PivotConsult, I led digital transformation initiatives at Emirates NBD, successfully managing digital marketing in the launch and scale of Liv. Bank and building in-house digital marketing teams. Earlier in my career, at Resultrix (Publicis Groupe), I established and scaled the Middle East and Africa (MEA) SEO and Analytics operations.
Global Footprint
- Middle East
- Southeast Asia
- India
- Europe
Industry Verticals
- Banking
- Retail
- F&B
- Travel
- Telecom
- Automotive
Career & Education
Professional & Educational Journey
Founder
Aurum AI LabsPresentAurum AI Labs: Marketing Workflows, Automated. The thinking is built in. The judgment stays yours.
Global Business Head
PivotConsult (now CSA, Havas Network)2020-2025Founded and scaled PivotConsult into a profitable data & technology division within PivotRoots (subsequently acquired by Havas). Built a 50-person team specialising in AI-driven marketing transformation, Martech implementation, and data science & engineering.
- Built and scaled a 50-person AI/Data/Martech division to profitability
- Architected enterprise-level AI transformation solutions and Composable CDPs for renowned brands (e.g., Kotak 811, Bisleri, Swiggy, KFC, Motilal Oswal, Disney)
- Developed proprietary machine learning models and Generative AI solutions for customer journey optimisation and operational efficiency
Associate Vice President, Digital Acquisition
Emirates NBD2017-2019Led digital transformation initiatives, shaped the digital acquisition strategy, and significantly contributed to the launch of Liv., MENA's first and fastest-growing digital-only bank, by leading its digital marketing efforts.
- Doubled the bank's digital share of business
- Optimised customer acquisition and engagement through data-driven insights and integrated strategies
- Driven the digital marketing efforts for Liv. The bank's launch and subsequent growth led to significant market penetration
- SkyShopper.com's e-commerce achieved record transactions in its first year
- Utilised best-in-class solutions, including Persado.ai, to drive increased engagement in communications
Senior Manager
Resultrix (Publicis Groupe)2012-2017Managed diverse client portfolios (Banking, Insurance, E-commerce, Hospitality) across India and MEA, delivering a full spectrum of integrated digital solutions and performance campaigns.
- Established Resultrix MEA's SEO and Analytics Service's operational foundation in the Middle East, managing a client servicing hub in Dubai and a delivery hub in India
- Built and mentored a high-performing team, scaling it from 1 to 20+ specialists in MEA, achieving a 250% revenue increase for the SEO and Analytics vertical
- Delivered award-winning work, including Emirates NBD's SEO transformation (MENA Digital Award - Best Use of Data)
- Drove significant client performance improvements by optimising campaign performance and developing a proprietary algorithm connecting online traffic to offline leads
Master's in e-Business (Specialisation: Marketing)
Welingkar Institute of Management2010-2012Graduated with distinction
Project Manager & Business Development
Convergence Services2008-2010Gained foundational experience in a startup environment, managing the full lifecycle of web solution projects for SMEs, from initial client relationship management to deployment.
- Successfully managed complete lifecycle projects, including HR & Payroll management systems and cloud-based stock/invoicing systems
- Led the design, development, and deployment of numerous websites for SMEs, establishing their online presence
Bachelor of Engineering (Specialisation: Computers)
University of Mumbai2004-2008Graduated with first class
Areas of Expertise
Expertise in orchestrating omnichannel campaigns, managing the full customer lifecycle (retention, loyalty, churn reduction), and building brand equity through compelling storytelling.
Proficient in performance marketing (SEO/SEM, Paid Social, Affiliate), content and community engagement, A/B testing, and leveraging gamification to boost user engagement.
Skilled in designing composable CDP architectures and utilising marketing automation platforms (e.g., MoEngage, Clevertap, Braze, Salesforce). Experienced in applying AI for predictive analytics (lead scoring, CLV forecasting), generative AI for content automation, and bidding strategies.
Adept at building and managing cloud data warehouses (Snowflake, BigQuery) and creating robust ETL/ELT pipelines for both batch and streaming data (Airflow, dbt). Focus on first-party data strategy and privacy-by-design principles (GDPR, CCPA).
Specialises in advanced customer segmentation, propensity modelling (next-best-action, churn risk), and designing sophisticated experiment frameworks (A/B/n testing, multi-armed bandits). Proficient in developing KPI frameworks and advanced attribution modelling (MTA, MMM).
Extensive experience with supervised and unsupervised learning algorithms (XGBoost, K-Means). Skilled in feature engineering and implementing MLOps practices for model orchestration and serverless inference.
Competent in utilising major cloud platforms (AWS, GCP, Azure) and implementing CI/CD pipelines for streamlined development and deployment.
Experience in full-stack development, including frontend (React, Next.js), backend (Node.js, GraphQL, Python), and headless CMS architectures (Contentful, Strapi, Sanity) for decoupled and scalable solutions.
Proven ability to lead cross-functional teams, aligning product, engineering, and marketing efforts. Dedicated to upskilling teams in data, AI, and agile practices.
Experienced in C-level stakeholder management, P&L ownership, budget optimisation, and driving new business development. Employs agile methodologies and data-driven frameworks for effective decision-making and risk assessment.
Key Metrics
50+
Team Members Led
Successfully scaled and led teams exceeding 50 members
3
Teams Built
Strategically built three distinct teams across specialized verticals
Multi-Million
P&L Management
Managed multi-million dollar P&L and budget responsibilities
30+
Global Brands
Managed marketing strategies for over 30 global and local brands
Moments in Focus
Photography is my way of observing structure, light, and quiet moments. It often informs how I approach system design – looking for balance and clarity.
📸 Captured by me through an objective lens — no AI involved in image generation.
Dynamic Waters
4 photos
These pictures explore the power and calm of water as it meets the land. They depict water as always in motion and constantly changing. It's like looking for the simple beauty and order in nature, trying to see the elegant shapes in things that are always moving.
Winter's Serenity
12 photos
A visual journey through snow-covered landscapes, capturing the unique light, textures, and quiet moments of winter. These images highlight the stark beauty and enduring resilience found in cold environments.
Architectural Grandeur
4 photos
This collection looks at how purposeful design turns stone, light, and glass into something that lasts. It moves from the scale of ancient spires silhouetted against the sky and a facade lit by a single beam of light to the detail of an ornate cathedral ceiling and stained glass alive with colour. Each photograph is a study in how intricate detail and monumental form come together in balance.
Ancient Echoes Petra
5 photos
These pictures take you back in time to see impressive buildings carved out of or built into natural rock. They make you think about how people long ago were able to create incredible things.
Vast Horizons
3 photos
Pictures of beautiful natural places like mountains and deserts. They attempt to demonstrate the vast and serene beauty of nature.
Illuminated Cityscapes
5 photos
Cities change character after dark, and this album follows that shift: bridges lit in blue and gold, a historic fort under the moon, and streets streaked with the light of passing traffic. Water runs through most of these frames, doubling every light in its reflection. What ties them together is the balance between still water and a city that never stops moving.
Sculpted Forms
5 photos
These images highlight the artistry in sculpture, capturing the essence of form, emotion, and historical narrative.
Celestial Canvas
8 photos
This album looks up — at dawn and dusk, sun and moon, and the clouds in between. It ranges from a desert sunburst and mountains silhouetted against a fiery sunset to soft dawn hues and a moon breaking through dark clouds, with one view of the sky framed by a natural rock arch. Together, these images capture how quickly the light above us changes, and how quiet it can feel.
Media Coverage
Selected interviews, contributed articles and news on marketing, data and technology.
exchange4media
Expert commentary
AI’s axe on adland jobs: How big is the blow?
My perspective on how AI is changing agency workflows and the skills advertising teams need.
Social Samosa
Expert commentary
How can the advertising industry keep the he‘art’ alive in AI campaigns?
My perspective on using AI to support better storytelling while keeping human creativity and emotional connection at its heart.
exchange4media
In the news
KFC India ropes in PivotConsult to enhance customer experience
Coverage of our work with KFC India, connecting customer data and marketing technology across online and offline journeys.
Read article
Also covered by
Communicate
Interview
How Gamified Dashboards Are Disrupting Mobile Banking
A conversation about gamification, customer experience and the role of data in mobile banking.
ET BrandEquity
In the news
PivotRoots acquires DeepFlux
Coverage of the DeepFlux acquisition, with my perspective on expanding PivotConsult’s data and MarTech capabilities.
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Also covered by
Campaign Middle East
Contributed article
A recipe to build a robust marketing technology stack
My perspective on bringing customer data, analytics and activation together in a practical marketing technology stack.
ET BrandEquity
In the news
PivotRoots launches MarTech division — PivotConsult
The launch of PivotConsult, bringing data, technology and consulting together to improve marketing effectiveness.
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Also covered by
Connect & Collaborate
I'm always open to exploring meaningful collaborations, advisory roles, strategic workshops, speaking engagements, or discussing how we might work together. Feel free to reach out.
Contact Information
Professional Profiles
LinkedInAvailable For
- Advisory Roles (AI/Martech Strategy, Digital Transformation)
- Consulting-Fractional CDO/CMO (Growth Strategy, Precision Marketing)
- Speaking Engagements (Industry Trends, Technology Innovation)
- Workshops & Training (AI Applications, Martech Implementation)